Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
Read More
We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at…
Read MoreAdMonsters April 8, 2021 Managing Consent in Apps in iOS 14.5 and Beyond "We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses," writes…
Read More
Powered by: March 30, 2021 The Next CTV Land Grab: A Peloton Screen? The Future of CMS Could User Panels Be a Panacea for Digital Identity? Around the Water Cooler The Next CTV Land Grab: A Peloton Screen? Image sourced from Peloton The virus that shall not be named…
Read More
Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
Read More
A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. The conversation quickly evolved into how the cookie's demise might affect latency, UX, and by extension, revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some…
Read More
Powered by: March 16, 2021 Are We Really Ready For the Cookiepocalypse? Is Your CMS Killing Your ROI? Around the Water Cooler Are We Really Ready For the Cookiepocalypse? Ad tech is getting confusing AF. Immediately following the brouhaha over Google’s announcement to not support identifiers tracking users across…
Read More
With the pandemic putting a lot of digital media and ad tech companies in a black hole, SPACs are providing these companies with a means of digging themselves out. To gain a deeper understanding of SPACs, why they're trending now and how they can help digital media and ad tech,…
Read MoreAdMonsters March 11, 2021 Four Ad Tech CEOs Weigh In On Google’s Plans To Not Support Cross-site Ad Tracking The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's…
Read More
Powered by: March 09, 2021 An Ecosystem Divided Brands Are Hungry For New Digital Ad Options Around the Water Cooler An Ecosystem Divided Photo by Luca Bravo on Unsplash "Are we creating two different ecosystems?" Shenan Reed, SVP, Head of Media, L'Oréal asked Jerry Dischler, Vice President / General…
Read More