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April 8, 2021 |
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Managing Consent in Apps in iOS 14.5 and Beyond |
| "We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses," writes Simon J. Harris, Director of DPG Media's Trade Desk. Here he shares tips for implementing the ATT and managing consent in Apps in iOS 14.5 and beyond. Read more. |
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Audio Is Booming, But Can We Keep It Fraud-Free? |
| We've been wondering if this rush of ad dollars coming into the audio pipeline and move to streamline the ad supply chain with programmatic is opening the door for fraud to invade the quickly growing podcast and audio advertising ecosystem. So, we turned to Ryan Adams, SVP of Partnerships at Kubient for his take on the opportunities in the audio space, how publishers can grow their audio business, as well as how audio can stay fraud-free. Read more. |
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Mastering OTT & CTV Privacy Controls In-App |
| While mobile OTT and CTV apps are somewhat new territories when it comes to privacy, it’s important for media companies to be transparent about how they’re using and collecting viewer data. Tegna is on the path to providing that transparency and choice with their OTT audience. In this webinar, you’ll hear from Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, about how you can also deliver personalization and build trust within your streaming app. Register now! |
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| Top Stories |
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year — and it means Amazon now controls just over 10% of the U.S. digital ad market overall. Read more. |
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Publishers are experimenting with NFTs. Quartz turned to OpenSea—the largest marketplace for NFTs, best known for selling cryptokitties collectibles—to sell the first NFT news article for $1,800. The Associated Press sold artwork for $180k in ether. And The New York Times sold a column about NFTs for $560,000. Alternative revenue stream. Hold up, not so fast. But there's a lesson in the NFT examples about cultivating engaging consumer experiences. Read more. |
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A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. The conversation quickly evolved into how the cookie's demise might affect latency, UX, and by extension, revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some great advice for publishers. So, I followed up with him to understand more about what he was thinking in terms of how pubs can best prepare for the cookie crackdown, whether there'll be just one ID to rule them all, whether client-side header bidding will become obsolete, and where he sees the industry heading overall. Read more. |
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