MediaMath filed for Chapter 11 Bankruptcy, and the ad tech community has started to mourn the once beloved DSP. As publishers face the possibility of non-payment for inventory purchased through MediaMath, industry experts emphasize the need for careful assessment, proactive communication, and a reevaluation of payment processes. While the effects of…
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July 05, 2023 Google’s Q1 2024 Cookie Deadline Did Google Violate Its Video Ad Standards? Around the Water Cooler Is Google’s Q1 2024 Cookie Deadline a Mistake? The Google cookie deprecation countdown clock is inching closer and closer to its final tick. While many are testing their post-cookie solutions, some…
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Sprouting from just a laptop and a little bit of code in 2015, AMA, previously known as A Million Ads, has grown into the leader in dynamic creative for digital audio advertising. And by using data to make each listener's experience more contextually-aware and personalized, they create a more compelling…
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As publishers and advertisers contemplate the realities of a post-cookie world, many see attention metrics as a viable currency for evaluating inventory and assessing campaign success. Emodo teamed up with Persuasion.Art to create a new attention metrics methodology, called Creative Attention Effectiveness. This methodology allows advertisers to measure the impact…
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As PRIDE month comes to a close, we wanted to learn more about Pilar Prassas' — VP, Advertising Revenue Operations, PGA Tour — career ascent, their film In Sickness and in Health about same-sex couples fighting to marry their partners, how hooping in college taught them the importance of team…
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While there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement.
Read MoreAdMonsters June 29, 2023 The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator's Zack Dugow Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one…
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Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one of the smartest. This is why Insticator, the global leader in increasing engagement for publishers through interactive content, recently acquired Balihoo, the…
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In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply path optimization (SPO) is on their priority list. Only 30% of publishers say it’s…
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