In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…
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Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into…
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Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. On Wednesday, December 13, at 2 pm EST, we will chat with Chris Kane, Founder of Jounce Media, to hear his hot takes…
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According to Ebiquity and Scope 3 research, MFA sites generate around 26% more carbon waste than non-MFA sites due to all of the connections to myriad SSPs and resellers. With thousands of requests for every impression, ads placed on MFA sites have the biggest carbon footprint in the industry. MFA…
Read MoreAdMonsters November 30, 2023 Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville…
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For an industry bent on standards, the digital advertising ecosystem is rife with drama, as a stunning collection of books published in 2023 amply demonstrates. These books are on our reading list because they’re far from dry chronicles of an industry. The authors pull back the curtains so that we…
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It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and…
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To experts, OpenAI made five key governance mistakes, from its initial “weird” board structure to a small and inexperienced board making a bad decision. Time will tell if OpenAI survives as a company or if it’s absorbed into Microsoft entirely, but for now, other start-up tech companies are looking at…
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Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. We spoke with Josh Qualy of Digital Turbine to understand these data points…
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The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.
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