As the word “Addressable!” echoed from beach to yacht to luxury suite across La Croisette in Cannes, a solidly digital friend asked me, “What does that even mean?” I smirked and replied, “It’s a TV industry term for what digital people consider programmatic TV-buying, and it looks like digital is…
Read MoreAdMonsters June 20, 2019 How to Earn Your Audience’s Attention: Vox Media’s Ryan Pauley on Building a Brand That Matters “The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of…
Read MoreAdMonsters June 13, 2019 Ops Is Community At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out-of-date, and the term too limiting. Publishers and brands need to be thinking about their…
Read MoreAdMonsters May 31, 2019 Will Blockchain Solution Providers Tame the Cannes Lion? The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions…
Read MoreAdMonsters May 23, 2019 Blockchain Leads the Transparency Brigade: Lucidity's Miguel Morales During its short time bouncing around the ad-tech echoplex, blockchain has run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems,…
Read MoreAdMonsters May 16, 2019 Does the Network Television Upfront Still Matter in a Digital World? The long-standing ritual of TV network television upfront presentations are now running for the 2019-2010 season, with the major networks wrapping up these showcases from Monday, May 14 through Thursday, May 17, 2019. New…
Read MoreAdMonsters April 25, 2019 How to Hire and Train an Ad Ops Team That Everyone Will Love While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you…
Read MoreAdMonsters April 18, 2019 Learn How Blockchain Is Getting Real at Ops The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air,…
Read MoreAdMonsters April 11, 2019 Ops is Your Beacon in Uncertain Times The air around digital media is thick with uncertainty. Many of us in the industry are waiting for one or two shoes to drop. But we shouldn’t be waiting—we should be coming together and engaging in discussion about…
Read MoreAdMonsters April 4, 2019 Be Your Advertiser’s Chief Data Consultant As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as…
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