April 13, 2022 With First-Party Tracking Big Tech Still Wins Utah Hops on Privacy Law Train AI Ad Spend Going up No Surprise: With First-Party Tracking, Big Tech Still Wins We've heard it again and again, in a cookieless world first-party data will reign supreme and publishers will once again…
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This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have the power to impact the adtech game in a big way. "Ownerdomain" and "managerdomain" have two separate functions within ads.txt,…
Read MoreAdMonsters April 8, 2022 Best Practices For Monetizing CTV Ad Pods Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing…
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The digital advertising community has been witnessing what many are calling a resurgence of contextual advertising. But contextual advertising is only as effective as the taxonomy of content on which it is based. Enter custom content taxonomies. Most publishers currently use standardized content taxonomies by such organizations as the IAB,…
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Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…
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AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0.
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Powered by: APRIL 03, 2022 P&G Bets Big On (Group) Black Profit on Priorities EU's DMA Busts Big Tech Open Instacart Platform Cashes In on First-Party Data P&G Bets Big On (Group) Black Group Black is making major strides and leaping closer to its goal of deploying $500 million…
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Powered by: March 30, 2022 Are Ad Tech Players Causing Pubs Headaches? TLDR: Get Started on Your Identity Resolution Strategy Nielsen Lives to See Another Upfront Affiliate Marketing Has Some Answers for Publishers Are Ad Tech Players Causing Major Woes? Middlemen aren't always helpful and can actually cause more…
Read MoreAdMonsters April 4, 2022 How Can Pubs Protect Their Sites and Audiences From Bad Actors? Juniper Research warns that digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or…
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The DOOH industry is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. So, why should advertisers be giving DOOH another look when the post-pandemic world is opening up so many advertising options? We spoke…
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