August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…
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While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.
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In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…
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Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex Networks boasts a twenty-year long legacy of adapting from print to web to streaming in order to maintain…
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It was evident. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. Their Privacy Sandbox head is saying it will take until the latter half of 2024 for an alternative to replace cookies, but we've been hearing rumblings from buyers that it could very well drag…
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July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…
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July 19, 2022 Is Microsoft Looking to Scoop Up Netflix Next? Disney and TTD Link Up Retail Media: Publisher Friend or Foe? Around The Water Cooler Could the Netflix + Microsoft Ad Partnership Lead to More? Are you as surprised as we are that Netflix selected Microsoft as their significant…
Read MoreAdMonsters July 15, 2022 Rise of Acceptable Ads Could Be Downfall of Ad-blocking A recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. So how do publishers reach their ad-blocked audience? According…
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Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…
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July 11, 2022 Google's New Ad Tech Branch Inflation & Ad Spend TMB Masters Cookie Depreciation Around The Water Cooler Is Google Chopping Up Ad Business to Dodge Antitrust Lawsuit? Hocus pocus. It's looking like Big G is attempting to make a second lawsuit coming from the DOJ magically disappear…
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