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July 15, 2022 |
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Rise of Acceptable Ads Could Be Downfall of Ad-blocking |
| A recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. So how do publishers reach their ad-blocked audience? According to the study, acceptable ads are the way to go. The beauty of acceptable ads is the medium allows the end user to curate their ad experience. Regulated by the Acceptable Ads Committee, it defines a lighter ad experience that is appreciated by at least 65% of surveyed adblock users. Read more. |
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Content Is King Once Again, So, You Better Get It Right |
| Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience, and boosted performance. Read more. |
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Breaking Down First-Party Data Silos |
| First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value exchanges across all channels. Now more than ever, publishers need to fully harmonize their cross-channel experiences with personalized content for each user. Read more. |
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Hocus pocus. It's looking like Big G is attempting to make a second lawsuit coming from the DOJ magically disappear with the wave of a wand. + Iinflation is getting on everyone's nerves, and while parts of ad tech are still booming, there have been a few shifts in the space now that everything is going up in price. Read more. |
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The rise of digital channels where consumers engage with brands — on websites, mobile apps, social platforms, etc. — drove the creation of solutions like DMPs, MDMs, and CDPs. These solutions allow marketers (and publishers) to recognize people by their different proxies and stitch them together for a single view of the customer. Read more. |
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The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how email newsletters can come out of the shadows to play a leading role in a publisher’s direct-sold program and help them to increase yield. Read more. |
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