AdMonsters November 8, 2019 AdMonsters Playbook: Life Beyond Cookies Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without…
Read MoreAdMonsters October 31, 2019 The Great Migration: Major TV Players Moving to Branded Streaming—Here's What it Means For the Ad Ecosystem The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming…
Read MoreAdMonsters October 17, 2019 CCPA: Costly Confusion for Publishers and Advertisers—A Conversation With David J. Moore, CEO, BritePool While California’s Attorney General Xavier Becerra has released his guide for how companies should comply with CCPA and Governor Gavin Newsom signed seven amendments providing more clarity around the regulation, studies…
Read MoreAdMonsters October 10, 2019 Chasing Down the Runaway Media Sales Train Life comes at you fast—in no area is that truer than media sales. As a guide to keep pace with this runaway train, CloudSense has assembled “The Modern Media Executive’s Playbook,” which lays out not only the fallout from fragmented…
Read MoreAdMonsters October 3, 2019 Ad Quality Climbs the Ladder as Clean.io Syncs Deal With Xandr The question long asked at AdMonsters events: why does the ad quality burden fall solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges…
Read MoreAdMonsters September 26, 2019 Unified Auction Brings High Anxiety to GAM City Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few…
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During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
Read MoreAdMonsters October 23, 2019 WarnerMedia’s Amit Chaturvedi Embraces Rebirth, Renewal of His Career “We have more content and more ways to consume content than in the history of time. If you’re in this business, the moment of time we’re in right now will be written in the annals of…
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Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used\. Many fear they'll no longer have the ability to access this information to…
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