Shifting our mindset from notice and choice will not be easy and will require agreement in an ecosystem of competing interests. However, in the long term, both consumers and businesses may benefit from this change. Privacy expert, Jessica B, Lee breaks down the alternative to the failing notice and choice…
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After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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1:00 PM EDT There’s no straight replacement for the soon-to-be-departed third party tracking cookie, so why would a publisher look for solutions that are simply bandages? The depreciation of the third-party cookie is transforming the digital advertising industry, so publishers better re-evaluate their whole data strategy. Easier said than done,…
Read MoreAdMonsters August 20, 2020 Christine Maguire: Leading From the Ground Up Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Everything was great!…
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August 18, 2020 Pubs Missing From W3C? Google Lobbies Users Against ACCC Amazon Gains A Lead CCPA Finally Final Pubs Sorely Missing From W3C Conversations Is the future of advertising being shaped by one dominant player? That’s a serious question being raised by a group of ad tech companies, agencies…
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One of the most promising alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in…
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Powered by: August 11, 2020 Apple Redirects Traffic From Browser to News+ App Is Apple Playing Dirty Games With IDFA? TCF 2.0 One-Week Countdown: Are You Ready? Google’s GDPR TCF 2.0 Consent Policy Could Hurt Pubs Apple Redirects Traffic From Browser to News+ App Image sourced from Scroll CEO…
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We had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO.
Read MoreAdMonsters August 6, 2020 California in Chaos: 3 Things You Need to Know It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or…
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Powered by: August 04, 2020 Will Ad Industry Voltron Save Advertising's Future? Programmatic In-Housing Goes Worldwide Google Officially Joins IAB TCF 2.0 GVL Ad Spend Actually May Not Return Until 2023 Ad Industry Voltron Forms to Defend Advertising’s Future Image source Netflix Led by the ANA’s Bill Tucker as…
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