August 3, 2021 Google Spotted Readying Android's Apple ATT Alternative In the Wild Criteo Observes FLoC Trials; Not Enough Data In-game Advertising on the Rise Around the Water Cooler Is Google Readying Their Own Version of Apple’s ATT? It appears that Google is readying their own version of Apple's ATT,…
Read MoreAdMonsters July 29, 2021 Chrome Releases Privacy Sandbox Timeline; Still Not Supporting ID Alternatives Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use…
Read More
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place.
Read More
Powered by: July 27, 2021 NAI Wants Consumers Email to Opt Them Out of Hashed Email Tracking What Are the Primary Motivations for Ad Blocking? To Survive, Radio Diversifies Rev Streams Around the Water Cooler NAI to Consumers: Give Us Your email, We’ll Opt You Out of Hashed email…
Read More
Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use cases, readiness at scale, and ending support for third-party cookies. Chrome will continue to update…
Read MoreAdMonsters July 23, 2021 Why Publishers Need a CMP Now In a recent webinar, Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan, Arshdeep Sood, Solutions Engineer, OneTrust, laid out a plan for a future without cookies, explaining why it's important publishers have a CMP in place to adhere…
Read More
Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships.
Read More
In a recent webinar, Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan, Arshdeep Sood, Solutions Engineer, OneTrust, laid out a plan for a future without cookies, explaining why it's important publishers have a CMP in place to adhere to regulatory guidelines, as well as why it's important to start…
Read More
Powered by: July 13, 2021 FLoC Trial Ends, Results Go Private USA Today Launches Regwall, But For Who? How Different Generations Approach Ad Blocking Biden to Big Tech: Bye, Bye, Bye Around the Water Cooler FLoC Testing Concludes, Results To Be Unknown Image sourced from Chrome Origin Trials The…
Read More
1:00 PM ET Google continues to shake up the digital ecosystem, as the tech giant recently extended its plan to deprecate third-party cookies from the Chrome browser to 2023. While many companies may have sighed in relief, other browsers like Safari and Firefox have already implemented some blocking against third-party…
Read More