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July 23, 2021 |
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Why Publishers Need a CMP Now |
| In a recent webinar, Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan, Arshdeep Sood, Solutions Engineer, OneTrust, laid out a plan for a future without cookies, explaining why it's important publishers have a CMP in place to adhere to regulatory guidelines now, as well as why it's important to start thinking about cross-device consent management now. Read more. |
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What Is CPA (or ColoPA)? |
| On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you talk to) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July 1, 2023. Read more. |
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Ops 2021 Agenda Announced! |
| It's the event you all have been waiting for. A place we can all come back together safely IRL in the Big Apple. Day 1 — Monday, October 4, features two half-day tracks focusing on Data & Identity and Programmania. Day 2 — Tuesday, October 5, will feature five tracks you can choose from. It's up to you to choose your lane and start planning your path for the future of your business and revenue strategies. Plus, there will be loads of networking opportunities. Register now! |
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| Top Stories |
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Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships. Read more. |
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The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers to continue reaching consumers. And this first-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts? Read more. |
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Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters. The results: Three in five agreed that people-based identity solutions are necessary. The same respondents emphasized the need for interoperability. Read more. |
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