December 13, 2022 Massive Media Layoffs Signals Alarm FTC Closes Comments on Consumer Surveillance JCPA Is a Big Fat No Yahoo & Taboola Make a Pact UK Pubs Lawsuit Comes for Google Twitter's New Advertiser Incentive Takes an L Massive Media Layoffs Signals Alarm for Pubs There couldn't be a…
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While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
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November 29, 2022 Virtual Stores Are Good As Gold CTV Ad Spend Soars in Q3 Pubs Rev Up Their Revenue Strategies Around the Water Cooler Virtual Stores Prove Themselves Data Gold Mines Although it's been around for decades, online shopping is getting a massive rebrand thanks to the metaverse and…
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Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…
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November 21, 2022 Netflix Ads are Finally Here Advertising on Twitter Is a No No Big Agencies Say No, There Is No Ad Recession Around the Water Cooler Netflix Basic Ad Tier Subscription Netflix's basic ad tier has been an industry-wide discussion topic that is finally a reality. But will…
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Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
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Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
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We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
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At Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…
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To maintain their edge, publishers must unify data strewn across a fragmented digital landscape that spans properties, channels, platforms, and devices. With disruption on the horizon, it behooves publishers to act now and prioritize first-party data unification.
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