Following Chairman Rupert Murdoch’s hints early in the week of a possible separation, News Corp. announced on June 28 it’s splitting its massive media operation into two parts. One entity will house the newspaper and book publishing business while the other is home to the entertainment side (which includes the…
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As AdMonsters prepare for our first ever Mobile Publisher Forum (Nov 11-14, San Antonio), we've decided to amp up the amount of mobile content delivered on our site. To kick this off, we were able to wrangle an interview with Elena Perez of Medialets to discuss their recent Mobile Rich…
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At OPS TV on Wednesday, July 11 in New York, members of the Coalition for Innovative Media Measurement (CIMM) from media companies, media buying agencies and large advertisers will detail the testing for proof of concept for the trackable asset cross-platform identification (TAXI) initiative, as well as the industry implications…
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The days of the desktop internet are almost over.The writing was on the wall back in 2010 when smartphone sales first overtook those of PCs; when Morgan Stanley predicted that mobile search would overtake desktop search by 2013; and when Apple first unveiled the iPad. Since then the trends that…
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How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…
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“There were too many advantages to ignore,” comments Aaron Jones, CTO of IDG Consumer and SMB, when explaining why the company embraced responsive design in rebranding and rebuilding two of the company’s most popular sites – PCWorld and Macworld. For one thing, unifying the back-end of those two sites –…
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You’ve got Salesforce.com. You’re managing contacts, and tracking the basics of campaigns, but you just can’t get it to generate a reliable monthly revenue forecast. This article is for you!The key for media companies is that the out of the box forecasting function just isn’t designed to work the way…
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As part of The Guardian's Digital First strategy, the esteemed news outlet implemented and migrated to a booking system that encompass all of its products: print, desktop, mobile, app, you name it. During Publisher Forum Vienna next week, Danny Doyle, Commercial Ad Operations Team Leader, and colleague Rezaul Haque, Applications…
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One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
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With this year's only European Publisher Forum rapidly approaching (June 17-20) US Editor and Led Zepplin enthusiast Gavin Dunaway sat down with one of our fantastic keynote speakers – Paul Valerio, Principal at Method – and picked his brains on what he'd be covering in Vienna. Have a read below…
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