Back in September, second-screen football companion app Squawka made headlines when BBH became a major shareholder in the nascent platform. With its real-time data visualizations for fans, the app has partnered up with brands like Gillette and Dominos among others. Prior to his presentation at AdMonsters Screens on Monday, 19…
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Few people understand the intricacies and marketing potential of augemented reality quite like Martina King, former Managing Director of augemented reality platform Aurusma. Prior to her keynote at AdMonsters Screens on Monday, 19 Nov. in London, we asked for her thoughts on showing the value of augmented reality campaigns to advertisers…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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At AdMonsters Screens on Nov. 19, Videoplaza will be unleashing the newest member of its executive squad, Chief Commercial Officer Rags Gupta, to give a little real-world context to multi-screen monetisation. We caught up with the former BrightCove VP to hear about his recent move and get his thoughts on…
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So, tell me this isn't really cool: I can totally see myself spending hours playing this game in public, frantically jerking my smartphone to become a master racecar driver. I can imagine the security guards having to drag me out as the mall closed but I refused to quit playing because…
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In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. First, an intro from Jim:Maria, I appreciate this opportunity you and…
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The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io – a London-based ad tech company – recently announced the launch of the first service to measure i-framed ad viewability across all major browsers.…
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Hard work makes art In Seattle last week I had the opportunity to meet a minor hero of mine: Jon Rimmerman, founder of Garagiste Wine. Jon's business is nothing short of amazing, but the main reason I wanted to meet him is simply because of his writing. Jon's offers (which, by the way,…
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I’ll share a guilty pleasure that few people outside digital advertising will understand: with the release of every new cutting-edge gadget, I can't wait to see the amazing advertising that is certain to follow. You readers know what I’m talking about: remember the True Blood ad on the iPhone, complete with…
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easeltv specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of easeltv, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like a TV…
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