At the upcoming AdMonsters Vienna Publisher Forum, Richard Swan, Head of Advertising Operations at Hearst Magazines, will discuss the challenges and opportunities of video advertising. We caught up with Richard today to kick off a conversation about his experience in video advertising at Hearst and to get his opinion of…
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With this year's only European Publisher Forum rapidly approaching (June 17-20) US Editor and Led Zepplin enthusiast Gavin Dunaway sat down with one of our fantastic keynote speakers – Paul Valerio, Principal at Method – and picked his brains on what he'd be covering in Vienna. Have a read below…
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This industry of ours does not just lend itself to creativity and innovation – it craves it. This is our very lifeblood and it’s what makes digital the most fast paced, innovative and ultimately lucrative side of the advertising industry.But when looking for creativity and innovation far too often we’ve…
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'Data' has become a huge talking point in display advertising in the UK and Europe. Weborama's move to acquire Datvantage speaks to the growing importance of data in an increasingly automated world. AdMonsters caught up with Alain Levy, CEO of Weborama, and Mathieu Roche, MD of Weborama UK, to discuss…
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AdMonsters' upcoming OPS TV event, July 11 in NYC, is not about the convergence of TV and digital video, but instead an examination of the growing overlap between the two channels. Signaling this increasinly convoluted relationship was Adap.tv's 2012 First Quarter State of the Online Video Industry Report, which found that…
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Above is a clip from the OPS Markets NY keynote of JT Batson of Mediaocean remarking on the fluidity of TV buying and selling systems. Batson learned a great deal about these at Donovan Data Systems before that company merged with MediaBank to form Mediaocean in April. The fluidity of…
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The shockwaves reverberated around the digital advertising industry fast and hard – included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting.Oh yes, even Google agreed a few months…
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The funeral procession for mobile UDIDs trudges on, and you can imagine the mourners – mainly mobile ad tech specialists – limping after the casket, bawling their eyes out at the loss of the great consumer tracking tool. Or maybe not – numerous substitute solutions for mobile tracking have popped…
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Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
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Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
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