India is one of the global leaders in the overall services outsourcing market. This is a well-established fact and outsourcing has contributed significantly to the growth in key Indian cities such as Bangalore, Chennai and Hyderabad since late 90s. Everyone – right from the bigger Industry players such as Microsoft,…
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Somehow on May 26, when the UK's version of the dreaded EU Cookie Directive came into force, the Internet did not crumble and burn to ashes. That could be partially credited to the last-minute (almost literally) addition of "implied consent" by the Information Commissioner, but many British publishers have had…
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We’ve spent some time establishing that "Audience Efficiency" (parts 1, 2, 3 and 4) is a new, more effective way to think about audience targeting campaign strategy. So, how about some proof?In essence, audience efficiency is targeting those audiences with online behaviors likely to show the highest lift in fit…
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Most CFOs and CEOs don’t like surprises. Wall Street doesn’t either.If you’re an online publisher, what’s likely got you scrambling now is the IAB/4A’s/ANA timeline for viewable impressions: starting Q1, parallel reporting begins. Not only will publishers be expected to report served impressions the same way as the past decade—publishers…
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So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
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The online advertising industry, which subsidizes the commercial Internet consumers love today, is rightfully concerned about the recent announcement about Microsoft Internet Explorer 10’s default settings.“Do Not Track” (DNT) would remain the default setting in IE10, with consumers able to disable it only through a “custom” setting.Make no mistake: Microsoft’s…
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The RTB marketplace is not yet operating as a truly efficient market with equal benefit to both sides. This is due to basic economics: Supply exceeds demand, and auction-based pricing combined with low bid density results in a market rife with arbitrage.Buyers are accustomed to drawing from a large commoditized…
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The frustrations of the world of digital media operations are many, though assumptions about its preeminent position for highly qualitative and accountable messaging are rarely questioned. Yet if the digital world is so great with respect to accountable and qualitative measurement, why do we have so many issues compared to…
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Easel TV specialises in building apps for connected TVs, with clients including broadcasters, pay-TV operators, content producers and major consumer brands. I spoke to AdMonsters Screens speaker Bill Scott, COO of Easel, and asked him to explain the company’s proposition.BS: Our differentiator is that our apps feel much more like…
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The latest TubeMogul report on video RTB in the UK found that inventory available for RTB grew at a fleet 13.8% rate per month during the second quarter of 2012, maxing out at 29.9 million streams per day in July. However, average CPM took a nose dive, from £6.47 in…
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