I have just emerged from my sensory deprivation chamber following AdMonsters’ June 10 OPS conference – the stimulation of more than 500 industry players roaming four floors devoted to native advertising, multiscreen and technology was too much to digest. Just before I went into shock, Content Czar Rob Beeler guided…
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It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO) have taken on – and they have to do it well enough to be profitable and grow as a company. While…
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Many of you know that I’m an avid kitesurfer. Like many other activities, kiting remains a bit opaque to those who haven’t tried it. You see people from far away getting pulled along by giant kites, and you think: wow, that looks "crazy", "scary" or "wild", but it's hard to…
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“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of…
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Longtime readers (‘cause I’m sure I have so many) will know a fascination of mine over the years has been the true transformation of data into an actively used currency, particularly in terms of buying access to media. Heady stuff, I know, so let me break it down.Whenever anyone calls…
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Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In fact, let’s get past the video stream – in-stream video ad inventory is limited namely because premium video…
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No surprise that viewability was high on the minds of the revenue specialists that headed to New Orleans for the 32nd AdMonsters Publisher Forum, but another trend threaded its way throughout the three days of presentations and discourse: native.The most high-profile examples were an insightful keynote from Quartz Publisher Jay…
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Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand from buyers (especially when it comes buying guaranteed), so publishers are forced to turn to ad networks and…
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The Crescent City welcomes AdMonsters with open arms as we kick off our 32nd Publisher Forum from the heart of New Orleans. The Krewes are in full gear as they roar down Canal St. and you can't turn a corner without hearing the electrifying sounds of Zydeco and Creole drum…
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With only a couple days left till AdMonsters Publisher Forum descends on the Big Easy, we can already smell the gumbo and beignets. Our eager anticipation to consume copious amounts of heavenly food is only outweighed by our teeming excitement over all the engaging and top-notch content in store for…
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