With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its…
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Everyone in the publishing industry is interested in watching The New York Times v. OpenAI. The New York Times filed a suit against the AI pioneer, claiming that ChatGPT was trained on its content, violating its copyrighted materials. OpenAI said there’s more to the story than meets the eye and…
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The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allow for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not impenetrable walls - symbolizing the balance between data privacy and data utility.
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As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences…
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Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they're dining at an all-you-can-eat…
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According to ESPN, Super Bowl LVIII averaged around 123.4 million viewers, and advertisers pay top dollar to feature their ads during the Super Bowl every year because they know they will reach a large audience. But the real question is, who took the advertising crown? According to AdImpact's viewership data…
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With an impressive persistence rate of 99.5%, Trans Union's identity graph offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. Publishers who leverage TruAudience marketing solutions receive increased access to marketable phone numbers and targetable IP addresses.
Read MoreAdMonsters February 8, 2024 Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry,…
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In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American…
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In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
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