Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle…
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October 10, 2022 Why is Ad Spend Going Down? Meta Sees New Lows Peacock Flys Out of Paid Subscriber Sinkhole Around the Water Cooler Ad Tech Industry Experts Theorize the Cause of Ad Spend Slump There have been varying opinions in the ad tech space about whether or not ad…
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The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
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While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.
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Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience,…
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Pubs, have you recently seen a decrease in website tracking from late May to mid-June? If so, Google may be to blame for this. Google makes hundreds of algorithm updates each year, some minor, some major, and the core updates take place every few months. The last time Google rolled…
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June 13, 2022 Netflix To Join Forces With Roku? Recession Where? Ad Spend Predicted To Soar Streaming Services Ad Rates Around the Water Cooler Netflix To Skip Ad Steps With Potential Roku Acquisition Recently, we gave you all a warning about ads potentially coming to Netflix, one of the only…
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Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
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Powered by: March 14, 2022 Can What Happened to Gannett Happen to You too? Supply Chain Shortcuts Pubs Caught in the Middle of Russia-Ukraine Conflict Welcome to the Podcast Party Could What Happened to Gannett Happen to You? If you were at AdMonsters PubForum last week like we were,…
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