As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Discover how generative AI is driving a near-20% increase in "Made for Advertising" (MFA) sites, and learn from DoubleVerify's Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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If you're a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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AdMonsters, the go-to industry resource for the advertising and revenue ops community, is thrilled to reveal its inaugural AdMonsters Dream Team picks. The Dream Team shines the spotlight on brilliant minds and visionary leaders within ad operations and revenue optimization.
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The Weather Company partnered with Lotame and AWS Clean Rooms to supercharge mobile data analytics, achieving a 98% faster insight generation and a sevenfold increase in query efficiency. Discover how this collaboration pushes the boundaries of data analytics, enhancing data privacy, and transforming ad targeting strategies.
Read MoreAdMonsters June 20, 2024 Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI. Read more. Cannes Conversations:…
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We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.
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In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
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This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know.
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