Yesterday I attended the IAB Marketplace: Digital Video conference. Digital Video has so much exciting potential for the industry and seems to be getting bigger. Brian Shin of Visibile Measures said video is growing faster than anyone could have imagined and Cisco estimates that in 2013, 90 percent of Internet…
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I hope everyone enjoyed the AdMonsters Memphis Publisher Forum. I was in Memphis on Sunday night and then made my way to Chicago for a conference called DrupalCon. AdMonsters is a Drupal site and we were very pleased to participate in this event. I took away a LOT of knowledge…
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From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
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Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and…
Read MorePremium online ad networks in the UK are facing a challenge which requires fundamental changes to their business, and it seems likely that those who don't move quickly will be in all kinds of trouble. Until recently it was all so different - the role of a network seemed certain;…
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Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of…
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As much of the industry knows by now, we were honored to announce our participation in the newly formed OpenRTB Consortium earlier this month. With more and more publishers looking to real-time bidding (RTB) as a key source of demand for their inventory, it’s critical to have the right standards…
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Not syndicating your online video content yet? You’re missing out. You’ve already done the hard part—publishing compelling video. Now comes the fun part: spreading its reach far and wide across the Web—and monetizing it every step of the way.The fact is, publishers already want to make your video part of…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read MoreThe London Film Museum AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.Announcing the first live event to discuss: Xaxis: WPP/GroupM's new audience buying companyKeynote Address "A New Direction Forward" by Jakob Nielsen, Managing Director GroupM UK InteractionIndustry leaders fill the programme:Paul Vassallo, Head of Online Trading…
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