We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the…
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June 30, 2020 Google to Pay for the News? Some Harsh Truths in EC’s Rosy GDPR Assessment Marketer Ad Spend Down, Tech Spend Up Google to Pay for the News? After years of refusing to pay publishers for news content, Google has reversed its stance. Last week the company announced…
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We haven’t seen major brand advertisers ditch social media advertising like this since MySpace 2009. An ever-growing crowd of well-known brands is pausing their ad spend on Facebook—and other social media platforms—to protest lax moderation of hateful content keeps growing longer. Our cynical minds immediately leap back to the great YouTube…
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You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…
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June 16, 2020 Google’s Rather Opaque Sellers.Json A Glimpse of Recovery Where CCPA Comes In and Goes Forth Another Round: Facebook Vs. Australia Roku Takes on Amazon, Linear TV Google’s Rather Opaque Sellers.Json Image Source Jounce A year after the first Sellers.json file appeared, Google has finally deigned to join…
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It's a harrowing time. First, we were hit with the COVID pandemic, and in recent weeks, protests and discussions about racial inequities in America have taken the main stage. Businesses are questioning their operating practices (or sometimes being called out for them and canceled) and uncovering how unconscious biases might…
Read MoreAdMonsters June 12, 2020 How Push Notifications Build User Trust Leading up to our webinar, Personalization Power at Scale, on June 18 at 1 PM EDT (Register now!), Senior Editor, Lynne d Johnson, spoke with Powerinbox CEO Jeff Kupietzky about personalization, privacy, and how publishers can build trust and…
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On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…
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Powered by: June 09, 2020 So, You Wanna Be an Ally States Wanna Tear Google Apart Here’s an Offer You Can’t Refuse Another DSP on the Brink Make the Resellers Work for You So, You Wanna Be an Ally In the midst of the Coronavirus pandemic, the digital media…
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The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…
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