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June 12, 2020 |
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Does Ad Targeting Reinforce Bias? |
| Discussions about whether racism is woven into the fabric of American society have taken center stage in recent weeks. Businesses are questioning their practices (or sometimes being called out for their practices), uncovering how unconscious biases may have played a role in everything from recruitment to product development to marketing. In our Twitter feed, we saw one conversation emerge about how ad technology systems can promote bias. Does ad tech need a set of regulations to tackle this issue? Read more. |
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AdMonsters Wrapper: 🌯 Rethinking Allyship in Ad Tech |
| In the midst of the Coronavirus pandemic, the digital media and advertising industry is bearing witness to America’s civil unrest—in response to systemic racism—by asking itself some very hard questions about diversity and inclusion efforts within its own ranks. Read more. |
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| Top Stories |
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On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this concept virtual. The results seemed to be a success—three publisher revenue specialists led discussions on getting started with Google Data Studio; workflow hacks; and programmatic video. We thought we’d share some of the learnings that came out of these workshops. Read more. |
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The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead of getting the ads ready as early as possible, you do it as late as possible. The whole thing sounds quite counterintuitive, so you’re probably wondering why anyone would do that, right? There are several clear benefits, along with a few drawbacks. Read more. |
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A couple of weeks ago, we caught up with some folks in the AdMonsters publisher community for a virtual meetup and check-in and asked them to speak candidly about the many challenges they currently face and what they were doing to not only survive, but continue to thrive amid this pandemic. One prominent theme during the discussion was how to manage teams remotely during a crisis. These are the takeaways. Read more. |
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