Personalization With a Push

1 pm EST

Browser push notifications are an exciting new channel for developing one-to-one relationships with users and delivering engaging experiences contextual experiences. Beyond that, though, is a treasure trove of audience data and serious monetization potential.

While push notifications may be easy to implement, deploying them well requires a thoughtful, ever-evolving strategy, as well as tools for custom executions. Through examining the experiences of publishers leveraging push, this webinar examines the intricacies of this burgeoning channel while highlighting the growing revenue potential. You’ll learn:

• How to get people to opt-in to push notifications;
• The best strategies for building engagement and consumer trust;
• How to balance personalization with privacy expectations;
• How to leverage push engagement metrics and data;
• How to monetize;
• Plus so much more!

Register now for this can’t-miss event!

SPEAKERS:

Jeff Kupietzky
CEO
Powerinbox

Max Dennis
Director of Audience Development
Assembly

Chip Schaible
Director of National Account Sales
IQVIA

SPONSORED BY: