According to Sensor Tower data, over half of App Store spending in the U.S. now comes from non-game apps, and in Q2, iOS users in the U.S. spent more money in non-gaming apps than games for the first time ever.
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Byron Allen, former comedian and Founder/CEO of Entertainment Studios, is well-known for his $10 billion 2021 discrimination lawsuit against McDonald's Corp. for refusing to conduct advertising business with Black-owned media companies. Now, he's promising to sue more advertisers in order to create a more equitable playing field for Black media…
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September 19, 2022 IAB Sees More Restrictive Privacy Legislation Around the Corner Kroger Precision Marketing Expands Into Video and CTV Around the Water Cooler Inconsistent State Privacy Regulations Trips up Ad Tech With growing state's consumer data privacy regulations and ad tech privacy updates, consumer privacy has become a trending…
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September 12, 2022 Federal Privacy Bureau on the Way? Disney Prepares to Aquire Hulu From Comcast Roku Links First-party Data to SMBs Around the Water Cooler Bureau of Privacy Could Set New Precedent for Privacy Regulations Privacy regulations have been setting the law of the land in the ad tech…
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Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…
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The findings of a recent IAS report, Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.
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September 06, 2022 Things Are Heating up With Apple ATT & Meta FTC Lawsuit Puts Consumer Rights First Around the Water Cooler Apple’s Ad Tech Battle with Meta Comes to a Head Apple’s takeover of Meta’s ad tech empire has been years in the making, but the tech company might…
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August 30, 2022 JCPA Could Bring Power Back to Pubs Looming Recession Reduces Ad Spend IAB Tech Lab's Ads.txt Updates Are Live Around the Water Cooler JCPA Might Bring Power Back to Publishers and Support the Battle for Privacy A group of bipartisan House and Senate lawmakers has taken a…
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August 22, 2022 Retail Media Is Second Fastest Growing Major US Ad Channel Walmart adds Paramount+ to Streaming Service Say No Go: AppLovin Deal With Unity Around The Water Cooler Retail Media Ad Spend Expected to Reach $61 Billion by 2024 Retail media is continuously on the rise, and most…
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August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…
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