Hearst, DailyMail & NextStar Digital outlined their first-party data practices and strategies for working with sales and editorial to diversify revenue. They also shared their predictions for publishers' for 2023 and beyond.
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While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
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Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
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We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
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November 10, 2022 Ad Spend Down, It's Not All Doom and Gloom Around the Water Cooler Ad Spend Down, Bright Spots Peek Out of the Shade There has been varying opinion on the trajectory of ad spend for the last two quarters of the year. While some were betting on…
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Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
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As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
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From linear TV's status as top dog to CTV measurement to why advertisers should invest in minority-owned media to the power of gaming, as well as how to drive revenue in the cross-screen era, Cynopsis' 4th annual That Big TV Conference brought the insights that publishers and advertisers need to succeed.
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The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data.
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diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.
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