Registration is now closed. (09-2016 11:30AM)Beyond Audience: Next-Generation TargetingJoin us at LiveIntent's offices to network and discuss the new ways in which data is being leveraged to deliver smarter, more personalized advertising.
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The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more group participation) than in the past--so there's a bit of a charge in the air…
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In a recent column about the creative slump, I commented: “At Cannes, the talk of the town was virtual reality; yet remember when augmented reality via smartphones was supposed to be the next big thing? It was a neat gimmick, but not one that scales (or keeps consumer interest). How…
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“This is not a silver-bullet conference,” said AdMonsters Publisher Rob Beeler in his opening remarks at OPS NY this past June 7. “Does anyone make or use silver bullets anyway?”This was tamed down from my suggestion that any one of the 800 attendees using the term “silver bullet” be flogged…
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If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable quality -- one of the best things you could do is to have the publisher develop the…
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Of course the mainstreaming of header bidding has rocked the broader digital landscape, for reasons that ought to be familiar to most AdMonsters readers. But for all its merits, there’s been this widespread suspicion that maybe the header isn’t the end game here: What if the header is just a…
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The field of media buying, at one point the domain of influential agencies that specialized in that particular task, has been completely upended by the programmatic marketplace and other developments in transactional technology. In recent years, we've seen a great restructuring in who's involved in media buying and where they're…
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Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with which campaigns have been pushing out their messages. But just so you know, political advertising…
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Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off the tongue, and if anyone thinks spreadsheets are sexy, they're probably a pretty niche group.Yet data nomenclature is…
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If you've ever been a lover of the theater, or if you've ever been close to one, then Playbill is likely more to you than just a familiar name and eye-catching yellow-and-black logo. The print magazine version has been publishing since 1884, distributing its goods to readers who want to…
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