diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.
Read More
Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…
Read More
The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.
Read More
May 02, 2022 EU Unleashes Another Salvo of Regulations Rumor: Private Relay on by Default in iOS16? Retail Media on the Rise New EU Legislation Slaps Big Tech on the Hand Things are heating up in the EU again and, unfortunately, not in a way that will be beneficial…
Read More
Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. Something will have to connect the dots in the absence of cookies, and LiveRamp Authenticated Traffic Solution (ATS) may just be it. We…
Read More
Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve…
Read More
While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale their campaigns and drive efficiency. In all likelihood, campaigns of the future will contain elements of first-party…
Read MoreAdMonsters February 28, 2022 How Life Changes With Automated Insights: A Business Analyst’s Perspective Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing…
Read More
Powered by: February 18, 2022 Whoa There Ad Quality Diving Into the Deep Meta's Major Flex 👀 The Advantages of Programmatic Direct Around the Water Cooler Pulling In The Reins On Ad Quality The great debate over quality versus quantity is null and void when it comes to digital…
Read More
Powered by: January 26, 2022 Are You Ready to Take an L? Unlocking True Inventory Value Is It Bye Bye Bye for the Open Exchange? Hashed Emails Aren't the Only Way Out Ban on Surveillance Advertising: Will Pubs Take a W or L? Last Tuesday, Democrat lawmakers introduced a…
Read More