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February 28, 2022 |
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How Life Changes With Automated Insights: A Business Analyst’s Perspective |
| Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing the company with data regarding its digital ad sales revenue. In August 2019, she discovered Burt Intelligence, a platform that harmonizes disparate advertising data, and applies machine learning to spot anomalies and emerging trends. Read more. |
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How Publishers Balance Ad Revenue With Ad Quality |
| Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control, publishers will continue to contend with scams and other unwanted ads that don’t meet their standards. For many publishers, monetization comes at a cost to quality, but it doesn’t need to be this way. With the right controls, monetization and quality can be assured. Read more. |
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PubForum St. Pete — Have You Seen Our Agenda? |
| We're covering all the major topics that will help you survive and thrive in 2022. Inspirational keynotes from VMLY&R's Executive Creative Director, Experience Design, Walter Geer III and Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations, Loeb & Loeb LLP, as well as Golf.com's CEO Jason Adel and CDO Rob DeChiaro. Plus breakouts on identity, the new mobile rules, speed vs. yield, contextual, open auction vs PMP and PG, ad ops moving out of the backroom, the ops to sales connection, driving revenue with new products, and data collection privacy and consent. Get your ticket now! |
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| Top Stories |
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With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked to us about leveraging user experience strategies into higher CPMs and inventory value to build credibility and trust with your audience who will be more inclined to subscribe to your paywall or newsletter because they recognize the value of consuming more relevant content. Read more. |
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A data clean room is a secure, protected environment that enables two or more parties to bring data together for joint analysis with privacy, security, and governance rules in place. Data clean rooms are the future of data collaboration, but they’re not a new idea. Read more. |
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When Google postponed killing off third-party cookies, it gave advertisers and publishers some breathing room. But that doesn’t mean that the advertising ecosystem is now completely challenge-free. Top of mind for the entire advertising ecosystem: data, privacy, and trust. These areas will have major implications as the ad tech industry seeks unified identity solutions to solve for a cookieless future. Read more. |
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