During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
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Integrated within Google Ad Manager, publishers have two distinct ways to access AdX that cater to their various needs and requirements through the Google Certified Publishing Partner (GCPP) program: Platform Partners and Monetization Partners. Here’s a breakdown of both paths.
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Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…
Read MoreAdMonsters September 8, 2023 AI Is Changing Service in the Ad Business. But Will It Reimagine Service? Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad…
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During a breakout session at AdMonsters Pub Forum Coronado Island, Joey Stern, Ad Systems Manager at TuneIn, led an exciting discussion during his session titled "Navigating Multi-Platform Madness: Unleashing Revenue Opportunities Within Complex Mobile Strategies." The session is one to highlight as it delved into the critical differences between Android…
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Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.
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From reading this news, it's clear that Amazon doesn't yet know what its SSP will do. The job listings make it clear that candidates will have wide-ranging freedom to reimagine a new world and to pioneer novel experiences for publishers to sell video, audio, and display ads.
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Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
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Brooke Edwards-Plant didn’t initially plan on a career in ad tech – when she began her professional journey, the industry was still relatively new. However, despite not studying ad ops in school, she’s worked in the industry for over a decade. Now she is the VP, Global Ad Operations and…
Read MoreAdMonsters July 20, 2023 What is vCPM and How Does It Relate to Viewability? Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a…
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