September 8, 2023   AI Is Changing Service in the Ad Business. But Will It Reimagine Service? Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.  Read more. Media Sustainability: What’s in it for Me? Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry. Read more. AdMonsters In the Wild! We are still a couple of months away from PubForum New Orleans on Nov. 5-8, but some of our AdMonsters editors are leaving their natural habitat and heading out into the ad tech wilds to help moderate some sessions. Our Content Director, Lynne d Johnson, will moderating a session at Programmatic.IO and our Content Manager, Yakira Young, will moderate a sponsored session at Big TV Conference. You won't want to miss this sessions!  Top Stories What is Self-Sovereign Identity, and How Can it Revolutionize Data Collection and Targeting? In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution. Read more. Diverse Approaches to App Inventory for Enhanced User Insights During a breakout session at AdMonsters Pub Forum Coronado Island, Joey Stern, Ad Systems Manager at TuneIn, led an exciting discussion during his session titled "Navigating Multi-Platform Madness: Unleashing Revenue Opportunities Within Complex Mobile Strategies." The session is one to highlight as it delved into the critical differences between Android and iOS, emphasizing the role of privacy, app longevity, and user habits. Read more. Leading the Way: Ops Leaders Share Predictions and Pain Points at PubForum Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are anticipating in the upcoming months. Read more. Upcoming Events Nov. 5-8, 2023 | Publisher Forum: New Orleans Mar. 3-6, 2024 | Publisher Forum: Austin View All Premium Jobs Director, Advanced Advertising Colgate/Palmolive; New York, NY Advertising Sales Consultant Sinclair Broadcast Group; Arlington, VA Advertising Account Executive, Market Retail Comcast; West Palm Beach, FL Associate Professor of the Practice in Advertising, College of Communication Boston University; Boston, MA View All Job Listings Advertising Account Executive, Market Retail Comcast - Naples, Advertising Strategist, Sales Development Comcast - Miramar, Advertising Account Executive, Market Retail Comcast - West Palm Beach, Director, Advanced Advertising Colgate/Palmolive - New York, NY Chair, Department of Mass Communication, Advertising & Public Relations, College of Communication Boston University - Boston, MA Associate Professor of the Practice in Advertising, College of Communication Boston University - BOSTON, MA Add A Job Listing | View All