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The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI’s Future
A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize consumer privacy. These stats reveal there's more work to do, despite some efforts towards privacy compliance.
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Streaming Into the Future: CTV Predictions of 2024
Some see sports as linear's saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact. ComScore's annual State of Streaming report shows that the number of CTV hours per household has increased by 21%. Numbers are only expected to go…
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The AI Takeover: AdMonsters 2024 Generative AI Predictions
In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
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Social Platforms Made $11b Off Minors; GroupM’s Streaming TV Group; OpenAI Seeks Deals With News Pubs
Even with legislation like COPPA on the books, which helps parents regulate information collected about their children aged 13 and younger when they go online, more needs to be done to protect the 18 and under demographic.
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Lock and Key: AdMonsters 2024 Privacy Predictions
In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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AdMonsters Publisher Playbooks of 2023: Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars
From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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Prime Joins AVOD Lite Ranks; FTC Click-to-Cancel; Google’s Antitrust Losses; NYT vs. OpenAI; Google Ad Team Reshuffle
For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In…
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ICYMI — Top Digital Media and Ad Tech News of 2023
In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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