The Court is poised to require Google to compete in search to create incentives for open Web search properties to innovate the search experience. Breaking Google’s exclusivity would bring transparency and efficiency to advertisers, as publishers could show their search results,ads or curate those from direct sources.
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Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs. This move follows Paramount’s announcement that they’re cutting 15% of their U.S. workforce, adding to the 800 employees laid off six months ago.
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In her keynote address at Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to prevent disinformation, support quality journalism, and help bolster publisher revenue.
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Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an…
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This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities,…
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Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.
Read MoreAdMonsters August 8, 2024 Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings. Read more. Microsoft and Criteo's Unified, ROAS-Driven Retail…
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As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue…
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Two bills, called the Kids Online Safety Act (KOSA), passed the US Senate with overwhelming support in late July. Energy and Commerce Committee Chair Cathy McMorris Rodgers said her committee will begin work on a House version as soon as Congress returns from its recess in September.
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We spoke with Brian Gleason, Chief Revenue Officer at Criteo and Lynne Kjolso, Vice President of Global Partnerships and Retail Media at Microsoft Advertising, about how their partnership can empower retailers to connect with meaningful demand and enhance the shopping experience by leveraging first-party data to deliver more relevant ads.
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