Affiliate Organization Training Testimonials "A very realistic viewpoint of ad campaign management. Two very enthusiastic thumbs up!"-- Nick Pancorvo, MTV Networks"Well structured and efficient."-- Joanne Nagel, Microsoft "Extremely informative!"-- Arwa Saifee, Veoh Networks "It was a great day! Thank you!"-- Glenn Gillery II, Dow Jones & Co. "This was so…
Read MoreAdMonsters Publisher Forum US XXII will be held Mar 7–Mar 9, at the Hamilton Park Hotel & Conference Center in Morristown, New Jersey The cost of the event is $1200 and includes: 18 months access to the AdMonsters Publisher Forum mailing list Two nights' accommodation Sunday night reception & party…
Read Moresee also: sponsorship — agenda — Publisher Forum Overview Publisher Forum US XX will be held 2009-03-08 Jackson Square, New Orleans AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters bi-annual US Publisher Forums bring together 100 leaders in online ad operations to address…
Read MoreThis event is SOLD OUT. Thanks for your interest in AdMonsters! Please take a look at the OPS event coming up September 30, 2010 or check out our events listing for upcoming events in your area. The AdMonsters Leadership Forum series brings together 50 of the most senior members from across…
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We asked Martin Kelly, co-founder of Infectious Media and our keynote speaker at the Network Ad Ops Forum in London July 15th to summarize his presentation: The next big shift in the market is coming and the industry needs to be prepared. Just as auction model platforms have revolutionised and…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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During a great session "Ad Operations Optimization" in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for…
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Over the next several days, we're going to recap some of the key themes and takeaways from our 20th Publisher Forum in New Orleans last week. It was another 'best yet' event for us and with everything going on in the industry today, it could not have been better timed.…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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Two documents by Pubmatic came out yesterday that are of interest to Ad Operation teams. The Q4 2008 AdPrice Index is helpful as a gauge for publishers on what returns they should be seeing from their network efforts - outsourced or not. The numbers compared to a year ago just…
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