Ad Ops 360 EU I

Registration opens January 01, 2009

Registration ends March 21, 2009 at 12:00 am

Early Bird Deadline: February 27, 2009

Affiliate Organization

Training Testimonials

“A very realistic viewpoint of ad campaign management. Two very enthusiastic thumbs up!”

— Nick Pancorvo, MTV Networks

“Well structured and efficient.”

— Joanne Nagel, Microsoft

“Extremely informative!”

— Arwa Saifee, Veoh Networks

“It was a great day! Thank you!”

— Glenn Gillery II, Dow Jones & Co.

“This was so well structured – it obviously met the needs of attendees from all levels – from managers to those actually involved in day to day ad scheduling.”

— Laura Boodram, New York Times Regional Media Group

“It was very informative. I’m glad I attended. It gave me a better understanding of the digital space.”

— Jill Steinhauser,

“Class exceeded my expectations. The instructor was knowledgeable; the exercises were valuable and encouraged networking even during the class time. Course material was relevant and didn’t assume vast amounts of prior knowledge. Overall, I’d recommend this course to anyone seeking information on tagging and targeting.”

— Katie Mika, Synacor, Inc.

“It was a well rounded class that encouraged off-topic, yet beneficial, discussions”

— Anonymous

“I was definitely impressed with the course and it was the perfect technical level to keep me interested.”

— Anonymous

“This class was wonderful!”

— Allison Gordon, NBA

“Learned more than I thought I would.”

— Anonymous

“Great Stuff!”

— Anuj Srivastava, Google

Upcoming Training Courses

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What is Ad Ops 360°?

Ad Ops 360°, is a one-day conference designed to offer our past training participants, along with other junior and
ad operations professionals an opportunity to further their ad operations education while collaborating with their peers in AdMonsters
unique interactive style of conference.

The group sessions and educational workshops are focused on industry-wide best practices and will be led by AdMonsters facilitators and
experts in the field of online advertising. The conference launched in the US in July of 2008 and we’re excited to bring it to the UK. As with all of our events, this conference is directly driven by member demand and reflects the current state of the industry.

Time: 9:00 to 17:00
registration opens at 8:30am; enjoy breakfast until 9:00am
Location: ()
Fee: € (includes conference, refreshments and a networking luncheon)
*please note that all invoices are payable in USD at the current exchange rate. As of 1-12-09, €1 = $1.25)
Registration: Enroll online

Please register as early as possible to secure your place at this event.
Past training participants save 20% off the registration fee by using promo code TRPAST360

Register Now


The conference format for Ad Ops 360° will run for one full day with a tech support networking lunch held between morning and afternoon sessions. The majority of the agenda is comprised of facilitator-led sessions all focused on different aspects of ad operations.

All sessions will focus on defining real life solutions to the immediate challenges faced in day to day operations.

Our Gold Sponsor, ADTECH, will join us for lunch and in the afternoon
for hands-on technical training sessions. Other than these specific times, all sessions are closed to Sponsors.

Preliminary Agenda — Tuesday, March 24, 2009

8:30 – 9:00 AM   Breakfast & Registration
9:00 – 9:30 AM   Welcome to AdMonsters / Attendee Introductions
9:30 – 10:00 AM   Overview of online advertising operations: why it matters
10:00 – 10:45   Life cycle of ad operations: Workflow & Process
10:45 – 11:00 AM   Morning Break
11:00 – 11:45 AM   QA for online campaigns
11:45 – 12:30 PM   Group workshop & excercise
12:30 – 2:00 PM   Support luncheon with our sponsors
2:00 – 2:45 PM   Gold sponsor session: ADTECH
2:45 – 3:45 PM   Online behavioural advertising operations
3:45 – 4:00 PM   Afternoon break
4:00 – 4:15 PM   IAB UK state of the industry: Jack Wallington
4:15 – 4:45 PM   Ask the experts panel
4:45 – 5:00 PM   Wrap up & any other business
Conference proceedings are open to Ad Ops 360° participants only (i.e. closed to sponsors) unless specifically noted.

About the sessions

Liz Townsend – Group Session: Online Advertising Overview

More and more people are using the Internet and the amount they use it continues to grow. As marketers look to reach this audience online, Ad Operations plays a vital part in making that happen. Learn where Ad Ops professionals fit in the bigger picture and what they can do to help drive their company’s business.

Liz Townsend – Group Session: Life Cycle of Ad Operations (workflow)

For junior and mid level ad operations professionals, it’s essential to understand the processes of the department and where those processes intersect with other departments. This session will give an overview of workflow from ad product development to billing. Attendees will better understand how following workflow best practices can make them, their departments and their company more efficient.

Dirk Fiebig – Group Session: QA for Online Campaigns

Quality Assurance (QA) picks up where workflow leaves off by providing a way of evaluating processes, improving them and catching mistakes. This presentation will define where QA belongs in Ad Operations processes and will give specific tips on how to implement within an Ad Ops department.

Sacha Bunatyan – Group Session: Online Behavioural Advertising

Behavioural Targeting is not only one of the most exciting opportunities in online advertising, it’s also one of the more challenging to implement within ad operations. Why Behavioural has become so popular and what needs to be done operationally to be successful will be discussed.


Attendance at Ad Ops 360 EU I is open to all online advertising operations and technology professionals who are employed by online media publishing companies, ad agencies, ad networks and other technology companies.


Ad Ops 360 EU I will be held 2009-03-24 in London, GB.


About the facilitators

Elizabeth Townsend

Elizabeth Townsend studied Applied European Languages (French & German) at Kingston University in Surrey. She began her career at Yahoo! Europe in 1999 after University as an Ad Operations Executive. Promoted to Senior Ad Operations Executive at Yahoo! Europe in 2000.

In 2001 Elizabeth moved to as Head of Online Advertising Production, managing the global online ads production team for the Financial Times website. At the FT, Liz managed a team of 10 ad operations professionals and helped to develop the online advertising global strategy.

Liz is one of the core instructors in AdMonsters’ industry-leading training programs and brings a wealth of knowledge, experience, and energy to all the classes she facilitates.

Dirk Fiebig

Dirk Fiebig is Head of Ad Ops & Technology at Media Initiative Group, the UK’s largest Online Advertising Sales House which includes eType and Accelerator Media. Managing his team of Traffickers, liaise with technology suppliers, develop new products/solutions and provide analytics and information across the company are only a few tasks in his working day.

Dirk has covered 360? of all things Online Ad Operation. Over 10 years ago he started as Trafficker for The Walt Disney Internet Group and has since worked for and with a variety of ad serving technologies, traffic providers, workflow systems only to return back to Ad Ops. Over these years he specialized in display ad serving and workflow & process management for business generating revenue from online advertising incl. many blue chip online publisher, TV channels and national newspapers. Dirk currently focuses on video and in-stream advertising.

Sacha Bunatyan

Sacha Bunatyan is an expert in the commercial application and development of Online Ad Serving technologies in UK and Europe. Strong strategic planning skills supported by the ability to see through implementation and delivery with proven leadership and commercial relationship building skills. Sacha spent 14 years in Online Media leading Ad Operations, Strategy and Innovation teams for AOL EU, Emap Online and Sacha led the Monetisation Strategy for AOL EU at the time of AOL’s transition to the Media Portal business and has introduced and taken to market Audience Segmentation and Targeting proposition