Publisher Forum US XX

Registration opens November 03, 2008

Registration ends February 06, 2009 at 12:00 am

Early Bird Deadline: November 28, 2008

see also: sponsorshipagendaPublisher Forum Overview

Publisher Forum US XX will be held 2009-03-08

Jackson Square
Jackson Square, New Orleans

AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.

AdMonsters bi-annual US Publisher Forums
bring together 100 leaders in online ad operations to address common issues facing the
entirety of the advertising operations community in a unique round-table format.

Designed exclusively for managers, decision makers, and decision influencers, AdMonsters publisher forums are a vital tool to ensure the continued success of your team.

While other conferences focus on broader issues facing the digital marketing community, our belief is that bigger isn’t always better. Our laser focus on the specific challenges facing on-line advertising operations allows us to uncover immediate, tactical steps you can take to help your company maximize profit margin. If you run an ad operations team, you do not want to miss this event.

Topics & Conference Format

The conference format for
Publisher Forum US XX
will run three full days,
beginning with a Sunday evening reception on 2009-03-08 and concluding on Wednesday about 5pm.

Keynote Address

Peter NaylorPeter Naylor:
Senior Vice President, Digital Media Sales, NBC Universal
As Senior Vice President of Digital Media Sales for NBC Universal, Peter Naylor drives advertising sales for all of NBC Universal’s digital properties, including, and,,,,,,, and iVillage and its affiliated businesses such as iVillage Total Health, Gardenweb and With almost two decades of experience in the Internet, magazine and radio advertising sales industries, Naylor brings a wealth of expertise to this role.

Prior to his post at NBC Universal, Naylor headed advertising sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. At iVillage, he was responsible for overseeing the activities of the iVillage sales team and driving new partnerships and advertising revenue opportunities for the company. Before joining iVillage in April 2002, he served as Vice President of Sales, Eastern Region/National Agency Relations for Terra Lycos, which is a leading portal.

Previously, Naylor served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Massachusetts.

Naylor sits on the boards of The Internet Advertising Bureau, The Online Publishers’ Association and Goodwill Industries of New York and New Jersey. In addition, he was a founding board member of 212, a New York interactive media trade association.

He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio. He lives in Ridgewood, New Jersey.

Agenda & Topics

More than ever attention is being paid to the bottom line and cutting costs. At the same time however, we see publishers working harder than ever to make the most out of their operations teams. That’s why it’s so important to attend the Publisher Forum XX on March 8th in New Orleans. Preparations are underway and with registration to the event ending Jan 30, we wanted to give a preview of the member-lead sessions that we already have confirmed.

Our focus this year was to work with members to develop presentations that demonstrate how 2009 is becoming the year for Ad Operations to shine.
For publishers tasked with creating new efficiencies, the best place to start is the divide between sales and ad operations. This session will detail how sales and ad operations can work in mutually beneficial ways for maximum results.

Discrepancies continue to result in lost revenue for publishers, but in New Orleans, we’ll be discussing real progress on recapturing those dollars. This presentation on early discrepancy detection will outline not only what the large publishers are developing, but the solution for other publishers as well.
As networks grow in importance for publishers, new and more sophisticated strategies for managing networks are emerging. This session on network optimization delves into these new strategies and will even shed light on how to optimize non-network impressions.

More than ever, companies are considering their options when it comes to ad servers. One presenter will detail how they not only made a change in ad server platforms, but they successfully changed their sales strategy and workflow process at the same time.

Social Media is not only changing the internet, but it’s also changing advertising and with it ad operations. Learn in this session about the cutting edge of innovative targeting techniques and how one company uses engagement to provide real value to their clients.

Other sessions are in the works covering such diverse topics as user generated content, video, and yield optimization. Additionally, our breakout sessions allow members to prioritize specific pressing issues and work with other members on learning new best practices. In other words, Publisher Forum XX will quickly pay for itself for those in attendance.

The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.

Below are examples of topics addressed at previous conferences:

  • Staffing, Hiring, & Retention
  • Behavoiral Targeting Implementation
  • Kaizen: The Art of Continuous Improvement in Ad Operations
  • 3rd Party Rich Media Vendor Management
  • Operational Challenges in Social Media
  • Optimizing Remnant Yield & Inventory Management
  • AdNetworks & Ad Exchanges
  • Vendor Selection & Management
  • Workflow Automation Challenges and Solutions
  • Tech Specific Case studies
  • Further details on the agenda will become available as we approach the date of the conference.
    Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XIX


    Sun, March 8  
    5:15 – 6:00 PM   Session Leaders Pre-Meeting
    6:00 – 8:00 PM   Welcome Reception
    Mon, March 9  
    8:00 – 9:00 AM   Breakfast
    9:00 – 9:20 AM   Welcome to AdMonsters
    9:20 – 9:45 AM   Group Introductions
    9:45 – 10:45 AM   Keynote Address: Peter Naylor, NBCi
    Adapting to Change in Ad Operations
    10:45 – 11:15 AM   Morning Break
    11:15 – 12:00 PM   Member Session: Early Discrepancy Detection
    12:00 – 1:00 PM  

    Member Lunch

    1:00 – 1:30 PM  

    Organize Wednesday Breakout Sessions

    1:30 – 2:15 PM  

    Half Group Sessions

    Group 1: Ad Operations in 2009

    Group 2: Tapping Into the Promise of Video

    2:15 – 3:00 PM  

    Half Group Sessions

    Group 1: What to expect when launching a new ad server

    Group 2: Relating Successfully to Sales

    3:00 – 3:30 PM   Afternoon Break
    3:30 – 4:15 PM  

    Half Group Sessions

    Group 1: Ad Operations & Social Media

    Group 2: Yield Optimization Strategies

    4:15 – 5:00 PM   Reporting in half-group sessions
    6:00 – 8:00 PM   “Speed Dating” Reception
    8:00 – 10:00 PM   Dinner with our Sponsors
    Tues., March 10  
    8:00 – 9:00 AM  


    9:00 – 10:00 AM   Platinum Sponsor Workshop
    10:05 – 10:25 AM   Ruby Sponsor Technical Flash Session
    10:25 – 10:50 AM   Morning Break
    10:50 – 11:10 AM   Ruby Sponsor Technical Flash Session
    11:15 – 12:00 PM  

    Platinum, Ruby & Gold Sponsor Breakouts

    12:00 – 1:00 PM   Lunch
    1:00 – 5:00 PM  

    Off-site Activity

    6:00 – 6:30 PM   Training Advisory Meeting
    7:15 – 10:30 PM   Members’ Dinner
    Wed., March 11  
    8:00 – 9:00 AM   Breakfast
    9:00 – 9:30 AM   AdMonsters Group Business
    9:30 – 10:15 AM   Member Session: TBD
    10:15 – 11:00 AM   Member Led Small-Group Breakouts
    11:00 – 11:30 PM   Morning Break: Check out of hotel if leaving today
    11:30 – 12:15   Member Led Small-Group Breakouts
    12:15 – 1:15 PM  


    1:15 – 2:00 PM  

    Member Led Small-Group Breakouts

    2:00 – 2:30 PM   Afternoon Break
    2:30 – 3:30 PM   Reporting in from Breakouts & Tying It All Together
    3:30- 4:00 PM   Wrap up Any Other Business
    4:00 PM  

    Conference Concludes

    Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

    Location and Travel:

    • Publisher Forum US XX will be held 2009-03-08, at the in .
    • The nearest airport is Louis Armstrong New Orleans International Airport (MSY).
    • Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.
    • Relax, You’re in NOLA (Garden & Gun Magazine)


    Attendance at Publisher Forum US XX is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.