Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world. In response to frequent customer requests, Improve Digital (the largest European sell side platform,…
Read More
Anyone know what time of year it is? That’s right, it’s fantasy football draft season. If you’ve played before, you know that draft season is the most stressful time of year. This is when you have to sit down, look at all the players that are available and decide which…
Read More
Post provided by Catchpoint Systems.Counting discrepancies in impressions, page-views, and other visitor data impact every online tracking company, publisher, and marketer. The cost of such problems varies and it impacts directly everyone involved. The sooner the problem is found and solved, the better it is for all.Adservers, Ad Networks, Web…
Read MoreMemphis, TN March 6-9, 2011 Connect. Share. Innovate. Grow. Breaking News & Updates SOLD OUT AdMonsters XXIV is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Keynote announced: Anna Murray, President, tmg-e*media inc.Agenda updated: Full agenda…
Read More
Staffing Models The following staffing models are rough suggestions, as every publisher's culture and requirement is different. One organization might have many sites each with minimal inventory, another might have a single site with a lot of inventory. An organization may have more focus on e-newsletter advertising, or site advertising,…
Read More
Defining Traffic Managers, Client Services Managers, and Analysts Ad Operations must be clearly defined and communicated to the company, especially to the departments who interact with it. That is: what this staff does in this organization, and what this staff does not do. Otherwise, it is not unusual for Ad…
Read More
Especially in this economy, it’s clear that there are pressures on everyone in the advertising ecosystem to do more with less. This leads to advertisers (or their downstream reps, ad buying agencies) trying to figure how to allocate resources in the most effective way possible. But some of the thinking…
Read More
Rob Deichert Jr., Senior Vice President of Ad Operations at The Weather Channel, will be presenting a Focus Session: Publisher Success Across Multiple Platforms: The Operations Opportunity at OPS in NY on September 30, 2010. In advance of the event we asked him a few questions about multiple delivery platforms…
Read More
The world of creative in online advertising is constantly evolving. It seems that every month we’re reading about new types of creative that can be implemented on a publisher’s web site. While many still use plain images to do their advertising (and there’s certainly nothing wrong with that!), we are…
Read More
Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
Read More