Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome…
Read More
With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
Read More
May 06, 2021 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes Apple Vs. Everybody: Part II Around the Water Cooler PulsePoint Adds Programmatic Pipes to Internet Brands’ Health Ad Arsenal Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform…
Read More
Maybe it’s the “larger than life”-sized player personalities. Maybe it’s the rabid, easy-to-amass audience segments. Or maybe it’s some marvelous combination of the two — but sports media brands are cashing up and turning pandemic-driven shifts in content consumption into new pathways for revenue generation.
Read More
April 27, 2021 Is iOS 14.5 a Bridge to Rebuilding Consumer Trust? Around the Water Cooler Yeah, We Know iOS 14.5 Is Bad, but Maybe It's a Bridge to Rebuilding Consumer Trust Image sourced from Apple Are you enjoying all of those privacy popups? Maybe you're one of those people…
Read More
If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with…
Read More
Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with…
Read More
In preparation for our upcoming webinar with Permutive: Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, (Register now!), I spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to…
Read More
Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to…
Read MoreAdMonsters April 15, 2021 If We Make it Easy for CTV Users to Give Consent … Maybe They Will, Says OneTrust’s Alex Cash The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls.…
Read More