There was little joy in Newsville on Friday as several major media operations announced massive layoffs. Digital-native darling BuzzFeed knocked off 15% of its staff, or around 250 jobs, while Verizon cut 7% of its media unit–800 souls from HuffPost, Yahoo and AOL. Reporters and editors took to Twitter in…
Read MoreAdMonsters January 24, 2019 How Do I Know Data Is Quality? Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also…
Read MoreAdMonsters January 17, 2019 What is the IAB Consent Framework? GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising…
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Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best…
Read MoreAdMonsters January 11, 2019 AdMonsters 2018 Salary Survey Is Here! 2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied…
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…
Read MoreAdMonsters November 29, 2018 What Is Cryptojacking? The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick…
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There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…
Read MoreAdMonsters Employers: Looking for top talent? Reach top ad operations and advertising technology professionals with the AdMonsters Job Board. Post Job Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Senior Partnership Development Manager Jumpstart Automotive Media – San Francisco, CA Advertiser Research Analyst…
Read MoreAdMonsters October 4, 2018 Spread of Bad Ads Pretty Terrible, Confiant Reports In its eye-opening new report on ad quality, Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant…
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