Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
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There are two ways to store the user ID on the mobile device. The first is through using the impression cookie – we go into more detail in StrikeAd's full whitepaper that this article is excerpted from (PDF). On iOS, i.e. iPhones, iPads and the iPod Touch, however, it is not possible…
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The role of the ad operations professional is evolving. As data plays an increasingly important role for every advertiser and publisher, the role of ad operations has, in turn, rapidly expanded. It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an…
Read MoreIt's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…
Read MoreAt the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right…
Read MoreI’ve been threatening on twitter (@MarkMcEachran) to write a book on the things publishers need to know about Real-Time Bidding (RTB). At the Rubicon Project, we like to talk about ‘RTB Done Right’ and how to help publishers understand what’s really going on. With a full-time day job I don’t…
Read MoreIn a prior AdMonsters article (https://www.admonsters.com/blog/back-basics-or-mobile-advertisers-dilemma), I spoke about gut reaction changes implemented to impact goals for mobile display campaigns, and how the basis for change must instead be a solid foundation of data and analysis over time. Let’s consider this for a moment with respect to mobile display…
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Joe Luna is Manager of Yield and Inventory at Fox News Digital. He works closely with sales, production, and the trafficking groups to identify valuable inventory, set pricing strategies, and help define new ad opportunities. Joe will be presenting “Maximizing Video Revenue” at the AdMonsters Publisher Forum in Memphis. In…
Read MoreAnyone in their right mind who reads about, works towards or is rewarded because of the strong growth in online lead generation must surely wonder what loss of rational thought resulted in the commercialisation of "maximum scrub rates". Discuss. So, the first student to complete a BA in “The Beatles”…
Read MoreJuly 21st 2011 A unique opportunity for agency ad operations to discuss best practices in digital advertising. About the Agency Tech ForumTwo things are certain: digital advertising is ever changing and clients are always looking for more value for less money. For agency ad operations leaders this means they…
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