AdMonsters Announces the 2018 Power List
Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
Read MoreSearch results for apachesolr_search/flash creatives
918 Results
ADM-NL-20180517-AdMonsters Weekly
AdMonsters May 17, 2018 Don't Scapegoat Publishers for GDPR's Opacity The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors…
Read More
Listening and Learning With Branded Audio Content
Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
Read MoreADM-NL-20180510-AdMonsters Weekly
AdMonsters May 10, 2018 Vox Media Beats the 'Branded' Buzz Armando Turco left the creative agency world to head up Vox Media's branded content studio last year. From his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel…
Read More
Vox Media Beats the ‘Branded’ Buzz
Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…
Read More
The New Dichotomy
For years people would shoot me skeptical glances when I suggested that in the near future the majority of display inventory would be transacted programmatically—whether that meant RTB or another automated channel. But these days when I express this sentiment, more people nod their heads and scowl only because we…
Read More
Could Contextual Intelligence Sort Out YouTube’s Brand Safety Jam?
A damning CNN report highlights some serious brand safety fails on YouTube. Must advertisers accept the risk of appearing next to unsavory YouTube content or could the platform leverage contextual intelligence tools to allay brand safety concerns?
Read MoreADM-NL-20180405-AdMonsters Weekly
AdMonsters April 5, 2018 Let’s Take This Inside: The State of Programmatic In-Housing We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group…
Read MoreADM-NL-20180329-AdMonsters Weekly
AdMonsters March 29, 2018 Minding Your Demand Partners: Take Our Partner Evaluation/Ad Quality Survey Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill rates, and other indicators of poor quality.…
Read More
Minding Your Demand Partners: Take Our Partner Evaluation/Ad Quality Survey
Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill, and other indicators of poor quality. How do you decide which of your partners can stay, and which need to be cut…
Read More