We caught up with Kerel Cooper, Senior Vice President of Product Marketing at people-based martech company, LiveIntent and one half of the Minority Report Podcast, which highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing, to discuss the importance of diversity in leadership across…
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In response to the disappearing cookie and privacy regulations, Complex Networks created Complex Collective—something akin to a research panel—including 30,000 brand enthusiasts who provide the company direct dialogue and feedback on editorial content, trends, consumer attitudes, and new products. They're leveraging it as both a sales tool and a consumer…
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In contemporary ad ops, the repetitive and voluminous tasks we handle remain huge—whether they are performed in-house or outsourced. Just beginning to integrate automation will significantly reduce ops’ trafficking time and free them up for more valuable analysis and client care.
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News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only…
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Now that California’s Attorney General Xavier Becerra has released a draft of rules to guide companies on California Consumer Privacy Act compliance and the state’s Governor Gavin Newsom has signed seven amendments providing more clarity and lessening some short-term pains around CCPA compliance, word on the street is that initial compliance…
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Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…
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Life comes at you fast—in no area is that truer than media sales. The last few decades have a been a roller coaster of disruption, and it doesn't look like the industry will get a chance to catch its breath anytime soon. As a guide to keep pace with this…
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The question long asked at AdMonsters events: why does the ad quality burden falls solely on publishers? Fortunately, that weight is finally being shared by others in the supply chain. Slowly but surely, exchanges and SSPs are starting to take responsibility when it comes to supporting ad quality in the ecosystem.…
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There were quite a few recurring themes that emerged from last week's Advertising Week New York 2019 (henceforth referred to as #AWNewYork) that struck me as being of great interest to folks in the ad operations and ad tech communities. So after gobbling up all of the information and digesting…
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Automation can be as easy as 1, 2, 3… Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Worse, they distract your best producers from initiatives like customer success that truly move the needle. Integrating more…
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