In the advertising industry, we are always looking for ways to be more efficient. This is especially true for media owners who are hoping to monetize their desirable content and audiences with the least amount of steps in between. Enter Demand Path Optimization which can clean up the media selling…
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Powered by: June 09, 2020 So, You Wanna Be an Ally States Wanna Tear Google Apart Here’s an Offer You Can’t Refuse Another DSP on the Brink Make the Resellers Work for You So, You Wanna Be an Ally In the midst of the Coronavirus pandemic, the digital media…
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Powered by: June 02, 2020 Leave 230 Alone Streamers Splurge on Ad Spots Seek Partners, Not Vendors The Evolving (But Short-Lived) CMO Is It Finally the Year of the Podcast? Leave 230 Alone We do try to stay out of politics here at AdMonsters, but sometimes politics comes knocking…
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In the current state of affairs in the publishing world, when CPMs are down and budgets get universally leaner, it’s actually more important than ever to devote funds to data analysis in order to extract revenue from every possible channel you can. In this guide, Dominick Miserandino, CEO of Inquisitr.com,…
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Powered by: May 26, 2020 The Self-Publishing Star Rises Again Data-Gobbling Creative to Get Chrome-Stomped The Media Hits Just Keep on Coming GDPR’s Developmental Delays You’re the Brand Now, Journalist Apparently you’re not too distracted by Ari Paparo’s #AdTechMadness tournament, so indulge us as we take a gander at…
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Powered by: May 19, 2020 The Sting Is on Supply Partners Google’s Antitrust Reckoning Looms There’s Still Gold in Them Hills UniversalAdId For VAST Laggards Supply Partners Caught in Content-Scraping Sting Source: Image by Tumisu from Pixabay For a while, CNBC reporter Megan C Graham has been finding scraped…
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We're back with another entry in AdMonster's Discourse, the audio series that massages your eardrums while also informing you about the latest in digital media and advertising technology. As guaranteed spend from advertisers has been paused or simply dried up, publishers are leaning on the open programmatic marketplace far more...…
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Leading up to our upcoming webinar with the Acceptable Ads Exchange (AAX), The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic, on April 30, @1PM, Editorial Director, Gavin Dunaway, had a conversation with CEO Frederick Leuschner. We talked about the importance of publishers not resorting to bad practices to mitigate…
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April 14, 2020 Private Equity Looms Over Local Media DSP Defaults Insurance Consumers Prefer Do-Gooder Brands Gaming Is Media’s Bright Spot Twitter Strips Away Privacy Controls CCPA Enforcement Extension Unlikely Private Equity Looms Over Local Media’s Sickbed Photo by Davide Baraldi from Pexels As local news publishers get beat down…
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April 08, 2020 Relax the Brand Safety Crusade Coronavirus Ad Ban Eases Up Amazon Cuts Affiliates Paywalls Rise Again Recession Retrospective 4As Says Relax the Brand Safety Crusade Before most of the US was cooped up in its homes feverishly scrolling through news sites, overzealous leveraging of brand safety technology…
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