As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.
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You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for…
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Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…
Read MoreAdMonsters September 5, 2024 How Video Publishers Can Create A Comprehensive Ad Monetization Strategy Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST…
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Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
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With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
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Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publishers.
Read MoreAdMonsters August 22, 2024 AdLib Media Group and Jounce Media Join Forces To Combat MFA Traffic In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting…
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Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging…
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In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting Jounce Media's advanced MFA detection technology to automatically block low-quality traffic.
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