March 17, 2020 Another Brick in AT&T's Wall Pornhub's Coronavirus Growth Spurt Will Local News Ever Have Its Day? Major News Outlets Break Down Their Paywalls Social Distancing Boosts Video Viewership 60% Another Brick in AT&T’s Walled Garden Has this ever happened to you? You’re the head of a rising…
Read More
While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to…
Read More
This week's edition of The Wrapper is arriving in your inbox on Wednesday while we're on location at PubForum in Santa Monica. Next week, we'll return to our regularly scheduled Tuesday mailings. March 11, 2020 Coronavirus Climbs Blocked Keyword List Maryland's Digital Ad Tax 404bot Steals Millions in Ad $…
Read More
Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at…
Read More
After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's FlowIQ Benchmark solution. We spoke with Dan Lawton, Ad-Juster's CMO & CBDO, to learn more about how…
Read More
Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…
Read More
Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters January 23, 2020 The Big Google Cookie Crumble: 5 Sessions To Help You Prep Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea…
Read MoreAdMonsters January 16, 2020 Opening a New Programmatic Gateway: Adhese's Post-Cookie Connectors It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online…
Read MoreAdMonsters January 9, 2020 This Is How Some Publishers Are Getting Ready For CCPA If you're thinking GDPR was the warmup for CCPA, think again. It's not even half the battle. Especially not for those publishers who simply decided that cutting off EU traffic was the right play. But…
Read More