Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page in the standard playbook malvertisers long ago developed to skirt around the watchdogs in the ad ecosystem, one that allows them…
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Digital media is just scratching the surface of data capabilities like identity, people, convergence, and automation. Mastering these channels combined with valuable data options opens new possibilities in efficiency, effectiveness, and creativity.Join executives from ESPN, Aol, Vevo and Oracle Data Cloud as they discuss how they are leveraging data for…
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On the East Coast, the lack of sunny skies and warmer temps make it hard to tell spring has arrived. One unmistakable sign, however, is our continuous stream of new speaker announcements for Ops. Can anyone else think of a better way to announce the beginning of a season than…
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Since programmatic sales entered the video space a little over nine years ago, the market has continuously evolved. Originally, “programmatic” was all about the open marketplace, with scale and price efficiency the core focus.A few years later, we saw the introduction of private marketplaces—invite-only marketplaces where premium publishers offered their…
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The IAB held a call this week to present its latest Internet Advertising Report, developed from a semi-annual survey conducted by PricewaterhouseCoopers. And the way the numbers sorted out, it became clear that 2016 was the year of… wait for it, this might be a shock…MOBILE!Kidding aside, we all know…
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I found it bizarre that the same day that the IAB released digital advertising revenue numbers for 2016 that point to Google and Facebook—the Duopoly!—vacuuming up about half of ad spend and almost all of growth, ESPN conducted layoffs of 100 mainly editorial employees. As several sites noted, most of those…
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For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating minutiae involved in making digital media transactions work.Funny how quickly things change. As increased spend hits digital channels…
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AdMonsters NYC Meetup - Reining in the Data FloodThanks to header bidding and other programmatic advances, the number of demand sources a typical publisher employs has skyrocketed. This means a lot more data coming back from a great deal of sources. Managing this inundation of data is only the beginning—getting…
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Read Part I of this two-parter here.If you recall from Part I of this series, we'd been talking about how arbitraged video impressions are bad. There are a number of reasons why arbitraged video impressions suck from the buy-side perspective:1. Most obviously, they make the same ads cost more than…
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There are a couple new players in town, quietly but dramatically changing the way the marketing/advertising ecosystem uses big data. Marketing technology and system integrators have been rapidly expanding first-party offline data sets, based on the business intelligence data sets that have powered brands for years.These massive data pools are…
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