The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesn’t seem to be quieting down anytime soon. In part, that’s because more issues and more sub-threads keep getting pulled into that discussion. My colleague Gavin Dunaway wrote a bit about this recently, and…
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Not the CES update you want, but maybe the CES update you need. January brings with it cold weather, year-end reconciliations, lower post-Q4 CPMs, and CES. This year I had an audacious plan: I’d go to CES and actually go to CES. You know – the actual show, not just…
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I recently noted the cyclical nature of ad tech issues, and nowhere has that been more apparent than in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider just what fits under the brand-safety umbrella in 2018 (something we'll discuss…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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(Editor's Note: Hear more about sandboxing iframes and ad quality at this special attendee session during the PubForum Huntington Beach, March 4-7, 2018.) Recently, premium publishers have reported an uptick in malicious ads on their sites—particularly pesky mobile redirects, the never-ending scourge. While pubs’ first response tends to involve tracking…
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One of the main goals of Ads.txt is to combat domain spoofing. It's angled to be both simple to understand and implement, and harder for bad actors to game than good old whitelisting and blacklisting. But there's more to ads.txt than slapping together a list of partners who are authorized…
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This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing. For a long time, you could not go to a conference on advertising technology without hearing mention of…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…
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Apple Is Buying Shazam On Dec. 11, Apple officially announced it was buying Shazam, news TechCrunch had broken a few days earlier. Reportedly, Shazam had had discussions with other companies in months prior, including Spotify and Snapchat parent Snap, but ultimately Apple bit to the tune of $400-ish million (according…
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