This week's news roundup: Media professionals interpret Unilever's CMOs Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
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Think user experience and advertisers' expectations stand in opposition to each other? PubForum Monday keynote Bonnie Kintzer (President and CEO of Trusted Media Brands) disagrees. She shares some perspective on how quality UX and monetization go hand in hand today.
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Are you a tech person or a media person? Rob Beeler is happy to be both, and says ops should embrace the responsibility they have to support quality media.
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Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…
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Brand safety is a hot topic again (or is it "still?"). Part of what's complicated about brand safety is that it encompasses a whole set of issues—and also, what's top-of-mind for publishers in this discussion isn't always the same as what's top-of-mind for brands and marketers. Adam Moser of Hulu…
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Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesn’t do well, either for users or for its publisher partners, I’m probably subconsciously trying to convince myself of something. I’m a social media addict, and I suppose I have been ever since the Geocities…
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AdMonsters Webinar: Future-Proof Your Rate Card from AdMonsters on Vimeo. Wednesday, Feb. 28 at 1:00 PM EST When you’re thinking about optimizing your revenue and managing relationships with buy-side clients, you need an dynamic and responsive rate strategy. Advertisers’ and agencies’ needs can change suddenly—moving from content-based buys to audience…
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Survey Says: Ads.txt Adopted by Over Half of U.S. Publishers OpenX ran an audit on the comScore top 1,000 publishers in the U.S., and found that over 50% had adopted ads.txt. It feels like we were just saying, “Ads.txt is something that should happen in order to clean up the…
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As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…
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Back on Jan. 11, Facebook announced it was switching up its news feed algorithm to prioritize original posts from users, and to de-prioritize links to news stories. Following uproar and confusion from publishers and marketers about how much good or ill that will do to users, Facebook came back this…
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