Good ad ops people are always employable. It’s one of the first things we tell our new consultants when they start work with us. If you happen upon an ad ops person who’s looking for a new job, drop everything and make sure you talk to them.With such demand for these…
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I know! Not all beacons/pixels/cookies (oh my!) are used to bilk dollars from Premium Publishers via an audience driven model. There are analytics tools that can help provide insight into traffic patterns, measurement of user frequency and in the end make a greater and more enjoyable user experience for the…
Read MoreEditor's note: This post was provided by Seán Dillon from his blog: Adtools.The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
Read MoreWe knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely…
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Editor's note - continued from Part One: Advertising Transformed: The Publisher's DilemmaTo solve this dilemma, publishers must transform their advertising operation. Publishers must integrate print, web, and all other advertising divisions into a single unified operating system. A complete advertising solution sells, packages, manages, traffics, optimizes, tracks, and bills advertising—all…
Read MoreI recently spoke to the Yieldex Summit about areas for return on investment within organizations and thought I'd share some of the take aways. Theres a lot of competition in the market, as our 'industry's favorite slide' keeps demonstrating. The dramatic evolution in the ad technology and systems space is…
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Yesterday at the IAB Ad Ops Summit I had a chance to speak with Mike Leo, CEO and President of Operative. Operative was the principle sponsor of the event and Mike had just given a presentation about how innovations create operational pain. In his talk he stated that it is…
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Article provided by Kent Wakeford, President and Co-founder of AdSafe Media; Matthew Scott, Director of Marketing of AdSafe Media In 1736 Ben Franklin, championing the need for volunteer fire brigades after a series of disastrous fires, coined the phrase “an ounce of prevention is worth a pound of cure”. To…
Read MoreConnect. Share. Innovate. Grow.Breaking News & Updates This event is now sold out. Any registrations from now on will be placed on a waiting list to attend. Register as normal for the waiting list. About the Publisher Forum "AdMonsters is 100% relevant to my daily job functions. It is the most…
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